Have you ever been to a live internet marketing seminar where you see the gurus perform their miraculous speed money earning act? So how they can, by just sending a email and a few minutes later there is money coming in to their online bank account? Well, the big secret lies in their mailing list. Most internet marketing gurus has at least 100,000 names in their mailing list. People opt-in to their mailing list by providing their email and name in return for a free product or subscription of a newsletter. People who are interested in that particular niche will normally give their email and name willingly. For this reason, the mailing list collected will be considered as reasonably targeted shoppers.
Most internet gurus will have been in the online scene for quite a number of years. Thus they have already built a good relationship with their mailing list. They provide great useful information to their list and make them ever hungry for more information. So when the guru recommends a product for them to buy. Their response will be quite positive. So let say a guru has 100,000 names in his mailing list. When he sends out a email recommending a product for $49, let say the conversion rate is 2%, which equals to 2,000 buyers. 2,000 x $49 = $98,000. Nearly $100k in just under a few minutes? Well this is very possible. That is how they can make so much money in such a short period of time. And that is why we call it, "The Money Is in The List".
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