How to do Keyword Research - Part 2

  The keywords shown are ranked from the highest searched by people around the word to the lowest. You can see that there are 185 million searches globally for the word "Golf" for last month and 55.6 millions searches locally for the same month.  This will tell you what the demand is for the word "golf".  Speaking of demand, well, in business there is always the other side of the equation which is the supply or we called it the competition here.  We will talk about how to see how many competitions for our chosen keyword in our next post.  For the time being, we can see that from column 2, the green bar is full, meaning that the competition is very stiff for the keyword "Golf".  But for the keywords "Golf discount shoe" for example, the green bar is only half, which means the competition is lesser. 
  In the "Local search trend" column, there are 12 mini vertical green bars which represent the search trend for each calendar month of the past 1 year.  From here we can see whether the particular keyword is being searched evenly throughout the year, or whether it is only popular for a particular month of the year.  For example, you type the word how to cook turkey.  The result will show only one high green bar in the "local search trend" column.  What this means is that people are only more interested to know how to cook a turkey during December, which is Christmas season.  So if you want to have constant traffic to your website throughout the whole year, it is advisable to choose those keywords with roughly even green bars on the "local search trend" column. The "Estimated Avg CPC" column is the estimated average cost per click which means if you were to put your ad with Google Adwords, that is how much Google will charge you per click.