Before you start an online business, it is advisable to do a market research first. You can start off by selecting a niche that you have interest in. Choosing a niche within your interest will ensure that you will always have the passion to put in a lot of valuable content in your website and will not give up half way though. Having chosen your particular niche, you can start to do keyword research. Putting the right keyword in your website is essential for the success of your online business as it will affect the ranking of your website in search engines like Google, Yahoo etc.
There are many ways of doing keyword research over the internet. To make things simple, I will use Google Keyword Tools to explain here. You go to Google search engine and type in Google keyword tool. Click on the Google adwords keyword tool. When you are in the page, go to advance search and change the country to "All Countries". After that you type in a keyword on the word or phrase box and click search. If your niche is golf, you type in golf and keyword idea will appear. You then go to columns on the top right corner of your search result and choose, "All Columns". You then click on the "Local monthly search" column to sort it so that the most search keyword will appear on top. The columns on the search results run like this: Keyword, Competition, Global Monthly Search, Local Monthly Search, Local Search Trend, Estimated Monthly CPC, etc... I will teach you how to read and interpret these columns on my next post.
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