With the information on demand for your chosen keywords from Google Keyword Tool, you also need to know how many competition you are going to face. This is very important as you do not want to use a keyword that is too competitive that people will not be able to see you in the search engine as you would be many pages down in the search result of search engines.
Let us go to the Google Search page. From here you type in your chosen keyword. For example, "Golf". The results will show that there are 537 millions websites out there with this particular keyword. What this means is that although you have 185 millions searches which equals to demand on your keywords, there are actually 537 millions competitions on the "golf" keyword which roughly comes to 3 times the size of your demand. This basically means that the "Golf" keyword has too many competitions and it would not be wise to choose such a highly competitive keyword to put in your website unless you can find a way to beat all the 537 millions competitors!
Well, do not get disheartened by this. You can always choose another keyword. In fact other longer keywords may even be more profitable as they are more targeted and not so competitive. For example you can choose "golf swing". In Google keyword tool, the monthly search is about 1.2 million while the competition is roughly about 8 millions. Well, still quite competitive, but 8 million is better than 537 million competitions. Let us try the word "How to perfect your golf swing". The competition is 276 thousand but the search demand is only 720. There is hardly enough search to get you sufficient traffic. The trick here is you need a balance of high enough number of searches to get you sufficient traffic to your website and you do not want too many competitions. So, something in the middle will be fine.
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